HX (Hurtigruten Expeditions), the world’s main expedition cruise firm, has introduced a partnership with Ocean Bottle, a social affect and reusable water bottle model turning the tide on ocean-bound plastic. The initiative, launching forward of World Oceans Day on June 8, is a step in HX’s ongoing dedication to being essentially the most sustainable expedition firm on this planet, constructing on its landmark choice to grow to be the primary cruise line to ban single-use plastics again in 2018.
Each visitor embarking on an HX journey will obtain a complimentary reusable Ocean Bottle, which funds the gathering of 1,000 plastic bottles in weight. “We’re thrilled to embark on this journey with Ocean Bottle,” stated Stefan Engl, VP Resort Operations. “Collectively, we acknowledge the pressing want to guard our oceans and fight the pervasive concern of plastic air pollution in marine environments. By offering every visitor with a complimentary Ocean Bottle, a part of our all-inclusive providing, we’re not solely mitigating waste but in addition contributing to the preservation and cleansing up of our oceans, amplifying our affect.”
Ocean Bottle is popping the tide on ocean-bound plastic. Every Ocean Bottle funds the gathering of 1,000 plastic bottles in weight. Collectors alternate plastic for cash and get entry to social assets reminiscent of healthcare, training and monetary safety. To this point, Ocean Bottle has collected 14,164,500 kilograms of plastic by way of its companions: grassroots organizations in coastal communities in nations reminiscent of Indonesia, India and Ghana – the equal to 1 billion plastic bottles in weight.
“We’re proud to accomplice with HX, a frontrunner within the cruise expedition trade identified for improvements like banning single-use plastics and launching the primary battery hybrid-powered cruise ship. By partnering with us and funding the gathering of ocean-bound plastic waste, HX is taking their dedication to environmental stewardship even additional. With a whopping 507,058 kg of plastic waste collected, they’ve prevented the equal of 44,604,000 plastic bottles from coming into the ocean – an important instance of taking motion, main as much as World Oceans Day!” stated Will Pearson, Co-founder and CEO of Ocean Bottle.
HX’s longstanding dedication to ocean conservation contains common seashore cleanups and supporting essential analysis by means of its Science & Schooling program. Protecting over three-quarters of the planet and residential to over 90% of identified wildlife, oceans are important for human life, but a lot stays unexplored. HX, with its fleet of state-of-the-art expedition ships, performs a vital position in reaching distant areas to gather important scientific knowledge. From understanding whale migrations and phytoplankton communities to cloud observations and the Northern Lights, HX’s onboard Science & Schooling Groups, alongside visitors, seize and analyze invaluable knowledge to help international analysis efforts.
The collaboration additionally ties into HX’s 1893 Ambassador Loyalty program, the place Stage 1 members can redeem a ten% low cost and Stage 2 members can obtain a 20% low cost once they make a purchase order on the Ocean Bottle web site.
HX just lately printed its 2023 ESG Report, highlighting HX’s dedication to environmental stewardship and accountable enterprise practices. Notable achievements embody main strides in the direction of waste discount, together with a 30% discount in waste per visitor (22% in meals waste per visitor) and a 16% discount in water consumption. HX is dedicated to attaining 100% reuse and recycling of all waste streams by 2030.
