DBS Financial institution (Hong Kong) Restricted (DBS Hong Kong) reveals its newest advertising and marketing and buyer engagement initiative: DBS Culinary Delights.
As a number one participant in wealth administration and personal banking, DBS all the time seems at developments that drive behaviours of its prospects.
With wealth administration prospects changing into extra selective and aspirational, DBS seeks to offer them with extra customised options, advisory companies, and private touches.
Additionally, as Hong Kong continues to be a gourmand paradise for locals and vacationers, DBS goals to have fun the artwork of gastronomy with its prospects by means of DBS Culinary Delights, introducing the most effective culinary experiences within the metropolis.
DBS Hong Kong CEO and head of North Asia Sebastian Paredes mentioned: “DBS has grown considerably within the Wealth Administration area over time. As a customer-centric and relationship-focused financial institution, we concentrate on delighting our prospects by creating the best-in-class buyer journeys and giving them an expertise past banking. We look ahead to connecting with our purchasers meaningfully and this unprecedented collaboration shall ship recent and distinctive eating experiences for our esteemed clientele in alignment with the worldwide development of consuming effectively, consuming in a different way whereas indulging in culinary artwork.”
The chef within the highlight
Acclaimed chef Edward Lee, a standout contestant on Culinary Class Warfare, will debut the DBS Culinary Delights initiative.
Each Lee and DBS are pushed by a dedication to excellence, continuously exploring, innovating, and crafting experiences that transfer, delight and reward their prospects.
Lee is famend for his artistic fusion of Asian and Western cuisines, having acquired quite a few accolades from prestigious culinary organisations.
He’ll go to Hong Kong in March to attend the inaugural signature occasion beneath the DBS Culinary Delights idea: ARTable, which can artfully marry culinary excellence and inventive inspirations.
