Minor Resorts and HBX Group have introduced the worldwide enlargement of their most popular distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Resorts and HBX Group’s present collaboration in Europe and the Americas. Underneath the settlement, Minor Resorts will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group will even designate HBX Group as a most popular B2B distribution accomplice, enabling streamlined distribution, optimised operational prices, and higher management over charges and stock.
HBX Group’s world community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Resorts properties throughout 58 nations. These embrace famend manufacturers similar to Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Resorts introduced its intent so as to add almost 300 properties to its portfolio over the subsequent three years, which will even be part of the popular distribution partnership.
Carlos Muñoz, Chief Industrial Officer at HBX Group, commented: “This world partnership represents a major milestone in our collaboration with Minor Resorts. By consolidating distribution efforts and lowering operational complexity, we’re enabling Minor to streamline its technique and concentrate on reaching high-value markets the place we will add actual worth. HBX Group turns into an extension of Minor’s business arm, bringing their manufacturers to markets and clients that may in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to appear like.”
Ian Di Tullio, Chief Industrial Officer of Minor Resorts, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage greatest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our development and increasing our distribution. We look ahead to broadening this profitable relationship to embody our world portfolio, in the end delivering superior worth to our clients.”
Fernando Vives, Chief Industrial Officer of Minor Resorts Europe & Americas, bolstered: “Our collaboration with HBX Group has accelerated our development in Europe and the Americas and supplied us with the insights to refine our method within the markets. As we develop our partnership globally, we’re excited to construct on this momentum and ship higher worth to our friends.”
This announcement additionally underscores Minor Resorts’ longstanding help for MarketHub, HBX Group’s flagship occasion sequence for the journey trade. A devoted accomplice, the resort group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.
