The publish Sweden becomes first country in the world to apply for Trademark appeared first on TD (Journey Every day Media) Travel Daily Media.
Sweden is stepping as much as defend its identification and has utilized to the European Union Mental Property Workplace (EUIPO) to guard its identify from worldwide duplicates which may confuse unsuspecting travellers who wish to expertise the unique Sweden. It’s calling on folks world wide to assist its utility to stop journey mix-ups by signing the on-line petition.
The trademark utility goals to make sure nobody packs for the Swedish lakes and forests solely to seek out themselves in a far-off city with the identical identify however not one of the Scandi attraction. British travellers have, in some unspecified time in the future, been caught out by two locations having the identical identify—from Edmonton in North London versus Edmonton, Canada, to the legendary Liverpool soccer followers who wound up in Lille, Belgium as an alternative of Lille, France**.
In line with Go to Sweden analysis*, nearly half (45%) of travellers within the UK admitted to discovering it complicated with locations having the identical names when planning their travels and seven% have even confessed they travelled to the unsuitable place. With over 7.4 million British travellers desirous about Sweden as a journey vacation spot, there’s the potential for over 595,000 travellers to finish up within the unsuitable Sweden.
“It’s flattering that others wish to be referred to as Sweden, however we’d desire if there was just one. Our Sweden. The one with the lakes, islands, forests, and the world’s greatest flat-pack furnishings,” says Susanne Anderson, CEO at Go to Sweden. “We wish everybody to affix us, signal the petition, and assist travellers uncover the one and solely, and unique, Sweden.”
Trademarking Sweden – Severely?
Go to Sweden is levelling up its battle by making use of to the European Union Mental Property Workplace (EUIPO) to trademark the nation’s identify. This may be certain that when somebody says “Sweden,” everybody is aware of they imply the actual deal – the one the place you may catch the Northern Lights, get pleasure from fika, take residence some iconic design and presumably meet a moose or two. And *35% of Swedes assist the concept too.
And it’s not simply the Swedes who agree. Nearly half (45%) of youthful travellers aged 20-32 within the UK assist the concept of trademarking names to stop location mix-ups. With a number of Germanys, dozens of Americas, and at the least 34 duplicate London’s globally, it’s not arduous to see why somewhat readability may be so as, making certain rather less geographical guessing for everybody.
Find out how to Know You’ve Arrived within the Actual Sweden
Travellers ought to look out for the next indicators that they’ve made it to the Authentic Sweden:
- Free blue gems (we’re speaking blueberries, not sapphires!)
- Quiet luxurious (suppose extra nature, much less bling)
- Your personal personal island (sure, actually!)
- Inns for eight seasons (eight!)
- Freedom to roam, and fabulous vogue as well
Whether or not you’re after a serene nature retreat or cutting-edge design, Sweden is ensuring travellers arrive on the proper vacation spot – The Authentic Sweden.
The publish Sweden becomes first country in the world to apply for Trademark appeared first on Travel Daily Media.
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